I have a story to tell. It is true. Right after Thanksgiving of last year my old Uncle Rob was flat on his back in a nursing home for rehab. He developed a very large bedsore in a very painful area so it hurt a lot whenever he tried to sit down. I tried to talk to his daughter through my wife, about Grafix, but the advice was not wanted. Rob's doctor uses the standard of care using negative pressure wound therapy. The open sore grew to a size of a fist. My uncle was continuously going to see his doctor for more and more of this vaccuum treatment. Today I got an email from Rob's daughter. She is elated. My Uncle Rob's sore has now been reduced to the size of a "pinkie" after six months of torture. Can you imagine the time, the money and the inconvenience my 88 year old Uncle Rob had to endure? Education is key. Insurance companies, once they get the full picture, will love this biosurgery product.
Educating doctors is not going to be easy.
I am sure Rob's physician is now considered a hero.
Time and money is exactly what they want.
Nothing is easier than a long series of $275 office visits.
Slow the healing process down, and take your time.
Unless you are a trusted doctor in good faith with the patient, education can be difficult.
For many geriatric patients, their doctor is their best friend because they spend so much time together.
This is exactly why Osiris cannot penetrate the market like JNJ. It takes massive resources to push through these details.
If you just bought a vacuum assisted therapy device, trust me, you are not switching to Grafix until the VAC is paid off with dividends in the hospital managers pocket. Remember these are the guys that have the custodial staff punch their clock after changing into their uniforms because wearing required clothing is not technically work.