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Coca-Cola Bottling Co. Consolidated Message Board

  • dzwicker1 dzwicker1 Dec 1, 2011 1:47 PM Flag

    Pepsi's New Strategy for 2012

    NEW YORK--(BUSINESS WIRE)-- International Dispensing Corporation (IDC) (IDND.PK) and PepsiCo announced today the signing of a multiyear global supply agreement for IDC’s proprietary dispensing tap, The Answer®. The world’s only certified aseptic tap, The Answer® prevents microorganisms from compromising product safety even during prolonged unrefrigerated use, a key technological “unlock” to solving this long-standing challenge.

    Under the agreement, PepsiCo will buy The Answer® taps for use in a wide variety of PepsiCo non-carbonated ready-to-drink beverages as well as syrups and concentrates. The agreement between IDC and PepsiCo will maximize exposure of the multi-serve aseptic package, and it is expected to result in a number of product launches in regions around the world starting in early 2012. Following the IDC-PepsiCo 2010 “Letter of Intent” agreement, the companies have been working together to develop and commercialize The Answer® as a unique selling proposition and core PepsiCo branding opportunity. The companies see significant growth potential for such a package in both emerging and mature markets, in both foodservice and retail channels.

 
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