Yum! Brands has a remarkable global reach. The company operates a wide network of 14,200 restaurants outside the U.S. and spread across 120 countries. Some of the firm's brands, such as Pizza Hut, and KFC show great international momentum. KFC entered China in 1987 and Pizza Hut in 1990. Today, Yum! has approximately 4,000 KFC restaurants in 800 Chinese cities and over 700 Pizza Hut restaurants in 120 cities. Localization is the major component of the firm's strategy in the country while pursuing its target of at least 20,000 units over the long-term.