What's worse is they are basing forecasts just for a slowing of the decline in SSS in the second half of 2013 on a growing economy in China, assuming that the Avian flu is history, there will be no more slip-ups, and overall trying to hold onto an unrealistically rosy and optimistic view .
Same holds for their 2014-2016 forecasts
With this kind of blind optimism, it's time to get out.
MCD May sales were up 2.6% and the stock as since lost the pop associated with this actual positive result. Hard to understand how YUM continues to embrace losses. Particularly when they are spending company money not franchise money to add stores. I am still looking to enter YUM but not above 65.