You are your own masters. The Cramer trust was set up for multi-purposes . First , it was set up as a personal example of how Cramer would invest using his years of experience. Second , he sells access to his insights and allows people who buy into this insight, an opportunity to view the investments he has enough conviction to make for this charitable trust which earns money for charitable organizations.
To answer your question directly, YES, if you are long because it tells you and others that Cramer has enough conviction to purchase YUM and that research prior to purchase is done with someone more knowledgeable than most. Cramer wants winners for two reasons : So that people will buy into his program and so that he can earn money for his charitable organizations. That combination of experience and motivation to get it right is hopefully a positive result for any stock that Cramer decides to purchase . Since actions speak louder than words , a Cramer trust purchase is more significant than his Mad Money rants to BUY BUY BUY or SELL SELL SELL.