dnkn brands earlier in the year had a 7.5 p/s ratio
CRMB is currently .28 -> 7.5 divided by .28 = 26.78 times higher current price of $3.41 = $91.34 price per share, which is only a $529 million market cap
CRMB plans to have "Still, the company plans to expand to 200 locations from its current 50 by the end of 2014. Although Crumbs plans to expand, the company said in its in fourth-quarter earnings report that it may close some existing locations."
Say revenues get up to $200 million by then with a 15% profit margin = $30 million in earnings -> so, $529 million market cap/$30 million in earnings = 17.63 p/e is very reasonable.
Look, by 2014, this is a $100 per share company, if new CEO can execute, as he has before "A member of the Company's Board of Directors since May 2011, Mr. Geiger also currently serves as Chairman of the Board of Directors of Aeropostale Inc., a mall-based, specialty retailer of casual apparel and accessories. From 1998 to 2010, Mr. Geiger served as Chief Executive Officer and Chairman of Aeropostale, which grew from about 110 stores in North America to over 900 stores during that period."