I'd like to invest in this company. Several positives: Increasing sales, no debt, new locations, partnership with SBUX. Negatives: Continued losses per quarter, a product that can be easily replicated. Ipo price from $10 to $3 (Could be a positive)
The stock had a nice pop from the Starbucks announcement. While the company has been making small operational improvements over the last quarter the same store sales will probably not turn positive until the Starbucks coffee is actually available in the outlets.The quarter ends in a little over a week and the coffee is still not available in the local Crumbs outlets.The stock could continue lower if the third quarter numbers do not measure up.If the coffee is available at the start of the fourth quarter there could be a pop based on improved traffic.If the pop is large enough they will probably sell shares to fund expansion.The stock could make a nice trade provided things break the right way, but the long term picture is much cloudier.