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Harte-Hanks Inc. Message Board

  • investora2z investora2z Jul 22, 2013 7:09 AM Flag

    Great appreciation over last few months

    HHS has done well with a 58% appreciation on a YTD basis. It has appreciated by 82% from its 52 week low made in December, but it has been volatile over the longer term. The fundamentals have not been that great, as the revenues have declined continuously over the past few years. The net income has not shown much growth, and it reported a large net loss in 2012 due to impairment related to the Shoppers segment. A big positive is that the debt has declined over the years, and consequently the interest payments have also come down dramatically. In 2009, the total debt was $270 million whereas it was around $110 million in 2012. Interest payments have come down from $13.8 million to $3.4 million during the same period. The key to success is growth in revenues and also improvement in the bottomline. It is important that there are positive signals on both these fronts soon, failing which the recent uptrend will be difficult to maintain. In the last quarter, the revenues had declined by 4% and the net income had declined by 2% on a yoy basis. Growth in revenues is not easy in view of the tremendous competition from existing segments of advertising, and also the new segments which are emerging from time to time. Online advertising is increasingly becoming popular. Huge names like Google (GOOG) & Yahoo (YHOO) are growing with the market. IZEA (IZEA) is into social media sponsorship, a growing segment which is being favored by advertisers to leverage the power of celebrity and other social influence. HHS faces competition from direct marketing and advertising companies, print and electronic media, and also competes with newspapers, radio, broadcast, satellite and cable, television, other shoppers, the websites, social media etc. It needs to adapt to the changing environment of the industry continuously to regain the growth momentum.

 
HHS
1.54+0.11(+7.69%)Jun 29 4:02 PMEDT