Perhaps you missed the point. I'll say it again, my remaining 1/4 from 52 is for the long haul, 5-15 years. When it splits and it will i'll have 1/2 of what I originally had, have made a lot of money on the previous 3/4 etc. Just because I have cash and something still has upside doesn't mean i'm going to buy more of it, diversification. I'm young, my goal is to make money but mainly to position myself with free shares in stocks I feel have a great potential in the next 5-15 years. Feel me? If I didn't own ERTS already i'd feel comfortable in buying at these prices, i've said so before.
As I am a novice investor I have done the whole "omg put it all in <some company>" and of the 4 I shoulda played all 3 went up that I *didn't* put money into and the 4th went belly up ;) Learned a lesson. If you don't think ERTS is fair at these prices don't buy. Obviously many do, and have done since 60, 65, 70 etc. That's what it's all about, legalized gambling for adults :)
Yeah, but some of us were smart enough to by at 50 or so. That's nearly 90% from *there* ahem. I'd say 2 for 1 split. This industry is doing nothing but growing, i'm comfortable taking the occassional knocks (72 to 47) in the short term in order to make 100's of percent over the next 5-15 years ;)