Have to hope that EA has already made their money on FIFA in Europe because sales in UK will likely drop off significantly with the exit of the English team.
Anyway why is EA doing this swap deal for the undercover options. Don't they have expectations for a rapid rise in the stock to put these options firmly in the money? Good idea do it now before more misses and warnings, grumblings and departures. EA will have atough go of it over the next 2 qtrs but I agree we are getting closer to a bottom.
However if SONY continues to screw around with the PS3 launch or if there are glitches with this ambitous piece of hardware we should look for EA to tumble to the mid 30s.