"..in-game advertising, this growth projection far exceeds what figures were being mentioned or calibrated in the past."
Not true. Here's an excerpt from a Sep 06' post that calls for that amount of ad revenue:
"As advertisers, even if you called it a wash on eyeball minutes you basically have the choice of paying 9b (T.V.) or 1-3b (VG�s)."
The average of that 1-3B number (2B) is almost exactly what that report calls for. I'll bet their number gets closer to the 3B figure over the next 2 yrs. Here's the complete post that the excerpt came from. It's a bit of a hard read (with <br>'s and no paragraph separation) because it didn't past into Yahoo's message board's format correctly: