"i hate in game adds and i refuse to buy any game that uses them."
Then you better get used to a greatly reduced selection because that's where we're going. Don't worry though; there will always be "some" games that ads will not be appropriate in.
The more I think about it, the VG industry might actually be able to offer people an option. For example, would you be willing to pay $25-$35 extra for a game WITHOUT ads?? It would I'd be interesting to see if people wanted that option.
This would require the advertising contracts to incorporate some sort of minimum agreed upon # of games to be sold "with" ads. There would then be a prorated rebate paid to the advertisers if that minimum # of games "with ads" were not sold. It would be a way to satisfy everyone.
I actually believe that most people would opt for paying less for a game "with" ads. What do you think stockmarket_savant?