going long for short time will not be a good idea. people will not buy games (they may rent) in the times like this. if netflix start renting games, that may help gaming industry. gaming industry has to go through a new revolution (online games) which requires lot of infrastructure and a fully functional gaming network will take at least 2-3 years.
MMs got what they wanted just by driving the price up after a disastrous earning report, which otherwise would have caused the stock price to drop to ~11. side effect of this caused the "short sqeeze" along with the two up days helped the stock to rise to ~20. now most of the professional investors will get out. If you look at the logic: people who haven’t covered or new shorts (newbies and scared ones) now will cover as soon as the stock price start to drop or somewhere around 16 and chances of it going to 11 in a short time is very slim. in 6-8 months if the market start the turnaround process, ERTS will move up with market. if not, 10-11 is a definite possibility.
Buy(P) / Sell(S) P/S date Filed Date Company Symbol Insider Relationship Share Amt. Unit Price Total Proceeds Shares Owned S 2008-12-26 2008-12-29 11:30:16 ELECTRONIC ARTS INC. ERTS PROBST LAWRENCE F III director 160,000 $15.35 $2,456,800.00 581,101 S 2008-12-23 2008-12-29 11:30:16 ELECTRONIC ARTS INC. ERTS PROBST LAWRENCE F III director 60,000 $16.03 $961,548.00 581,101 S 2008-12-17 2008-12-19 17:47:34 ELECTRONIC ARTS INC. ERTS PROBST LAWRENCE F III director 120,000 $17.07 $2,048,510.00 581,101