Buy now. Hold until October and you will make lots of money. End of story. Mark this post. $15 anything, $16 anything is a phenomenal cost base for this stock going into October. This is your chance. You want to make 100%+? Play pennies. You want to make 20%+ guaranteed in 4 months... Buy now.
I would like you to tell us what factor is going to make this stock move? What I see is over the past 5 trading days the price has tried to break 16.30 and failed. How many times will you get bit by the dog before you stop trying to pet it. Today was another short trap, they let the price jump due to high futures and then short the crap out of it to keep it down. The big money will continue to do this untill they beat it down to 13 then you should jump in. not untill then.
How many other people have thought that? How many others have sold the news now that E3 is done? How many others have used EA as their short side hedge in the tech space? Think you're the only one who notices all of your observations and TA "insight"?
...But, go ahead, keep trading the "trend" as the "pros" advise. Buy when it's going up and short when it's going down. Ever wonder why they give that "advice"?
All I can say is don't put money that you can't lose on the line and definitely don't use margin!