ERTS will be $20 in the run up to SWTOR next spring.
Word! Preach it! Harry Potter Dragon Age Dead Space Star Wars FTW! $23, $28 with a acquisition offer! WOOOOOOT!
Realistically, there has been this massive unnecessary negative cloud hanging over the gaming industry and the reports have simply been over done. Everyone will tire of hearing how "dead the gaming sector is", it will disperse and stock prices will return to normal. It is like a negativity bubble that will pop.
Certainly seeing a strong floor at $15 and change here.