I recommend you spend 30 minutes to listen to the CEO's presentation at Goldman's tech conference yesterday in California. Plenty of catalysts for this stock to fetch a $28-$32 valuation 12-24 month timeframe. Do the fundamental work, don't be a day trader! Things, at the margin, are improving for ERTS, not worsening.
Listen to the earnings call.....the whole gaming industry is under pressure due to the consumer; also teenagers are playing more facebook games and spending their time away from the consoles -- ERTS is there by buying into the internet gaming but they make way less on those as they are typically free or $5 versus a 50 to 80 dollar console game. They had also year over year decreasing revenue!!! So they are doing worse than last year. DO NOT BUY THE HYPE. Look at the real numbers which were lousy!!!