without national TV advertising campaign, the sales are dropping fast. the next conference call will be a disappointing one for investors. the company just doesnt seem to be able to execute on their digital strategies.
actually, the vgchartz were right about on for sales through end of last year at 2 million units which is what EA reported. the chart may be off 10-20%, but the fast loss of sales after TV ended would apply across channels.
EA will need to admit that SWTOR is under-performing next earnings call. the stock got a bump today due to the ME3 trailer released yesterday. i have no doubt that game will be a massive hit, but that wont be enough to offset the weakness across other parts of the business.