I don't give a rats @$$ about SWTOR, and I think the hype around it is BS. The real money is going to reel in from technology investors when EA really expands and continues to develop their line into mobile, facebook, and tablet gaming. At that point, with a few fixes on Origin, I feel EA will take off. It won't be short term, but that all depends if you plan to trade short or long.
IMO, EA may drop down again to 16.50s or 16.30s then quickly shoot up to 17s again. Currently it's a day traders dream, so until any announcements, I expect to see swings.
You think EA and ZNGA are in a bid war over GLUU? It sounds like a good acquisition for either company. I'm just speculating based on rumors I read in some article. I tried to find it, but it got lost in my history somehow.
Oh boy please EA not buy any more companies. Gluu brings revenue but not so much profit. I would rather EA create their own games and make profit. Most of these buying other studios just result in more revenue and less profit.