The ball is in EA's court. They've consistently disappointed for several years now. I think a lot of people are rightfully gunshy of getting in to this (although the current price to me looks outrageously low). The company has done so much cost cutting and product line rearrangement, and has a great digital + mobile + social presence ... it seems reasonable to expect all of that work to pay dividends and start showing up on the bottom line. That hasn't happened yet.
Everyone knows EA has a lot going for it, but the big banks and hedge fund owners don't believe that EA will ever turn a solid profit with their lineup. And also when the ecoomy is not looking so good and the market sells off, EA is always in the first batch of companies that the funds sell off. It's a mid-cap that's not currently making money, so it's got to go.