Like Peter Lynch's said talk to and observe what consumers are buying and they will tell you what is in demand. Earlier this year my 22 year old daughter went to a friends kids birthday party and told me about 3 Leapfrog educational toys given to the kid. The next day after due diligence I bought 2K shares of LF at $6, today it is trading for $11.50. So yesterday I was visiting my 25 year old son and he said he and and a lot of his high school and college buddies can't wait for the Madden Pro Football game's release (8/28/12) and he said with competitor Y2K out of business Madden will be even more in demand than normal and EA's NCAA College Football is also hot. I confirmed this with a 24 year old manager of a Gamestop, who is a family friend, he said there are more calls and requests for these 2 games than the previous years he has worked there at Gamestop. So I dove in yesterday and bought 2K shares at $11 because after DD I see a big upside from now until October just watch or better yet dive in and profit.
Should be an interesting earnings report. I actually don't have a read on ea this quarter. Valuations looks attractive but I suspect there's a possibility of a bad news dump that'll really kick its share price in the teeth.