Electronic Arts Inc. (ERTS) Message Board

Actually PopCap is great buy. Bejeweled and PlantsVsZombies are very famous games enjoyed by millions. PopCap is shifting towards mobile and free2play and it has the potential to outsell Rovio.

Expect some huge growth coming from PopCap.

Sentiment: Buy

EA doesn't make mistakes in the companies they buy so much as how they treat their top talent. They are too restrictive and controlling and this forces the top talent out of the "arms" of EA. I doubt they want to work hard for EA when you go from being your own boss to being on EA's "factory-like" production schedule. Great games aren't made like cars, they need lots of creativity and time, plus developer needs to be allowed to make mistakes. EA's corporate culture makes them destined to fail.

However, if they ran their company like Cisco, with a hands-off approach, that would be different.

I don't know if it is going to five. But it does not look good for EA right now.

This stock is going down. Wanna jump on?

Do or do not. There is no try. Put your money where your mouth is and we WILL watch it go away.