Expectations weren't high for this one. I should sell sufficiently well as most buy it for the multiplayer not the single player campaign. The reviews have tackled the campaign not so much the multiplayer.
EA is gearing towards mobile, that's where the real growth lies for this company. How well their console titles are doing is more or less relevant.
Are you being serious? Low expectations for MoH, you're joking yes? This is their shooter for the holiday season and it will be dead within weeks by the time Halo and BLOPS come out. Their console titles represent the bulk of EA revenue, so yes it's relevant. As for digital, they are laying off at Popcap, SWTOR was a bust, and ZNGA's troubles on Facebook are likely EA's also. You can't sustain a company the size of EA with all its bloat and overhead on $1 apps.
Guess you have no idea what Popcap's doing. It's a restructuring meant to switch focus from paid games to free2play, where the real money is. Those layoffs were done by Popcap themselves as they've made sense in that context.
EA is years away the competition in Free2Play which is the future on both mobile and pc/consoles. This is the new paradigm shift in the gaming sector.
MOH is not a main title or brand for EA, the former MOH title sold just couple of millions, it's relative minor title that they release until there is a new BF installment.
EA key brands are (all growing very nicely, btw) - BF, FIFA & Madden.