Yes. Should retrace to about 14 at a minimum. The stock is slightly above key resistance but the move above came on no volume. POS company has no good games coming out and the industry is dying (tablet, phone games etc. are not very profitable). G&A costs are a nightmare.
I am short in the high 14s, both the stock and naked DEC 15 calls.
I think it's a mistake to short the company unless it's a very short term play. The Xbox 720 comes out next holiday and that's going to generate the kind of sales that the gaming industry had needed for the last couple of years. Even if no games are coming, I'd expect hype from the Nextbox to trickle down into the developers/publishers.
"POS company has no good games coming out". Can you explain this? They make $4 billion a year. Year after year. They have the most diverse portfolio of games across every platform. POS? "No good games". You mean like FIFA, Madden, NHL that consistently produce massive revenue year after year with little development costs? Maybe you mean no new excellent IP... like BF3? You sound like a WOW and COD fanboy, EA hater. All things come to an end and ATVI (see guitar hero) will have it's day. It isn't diversified enough unlike EA.
I actually like Battlefield better than COD. It's hardly a new IP though. EA makes a lot of garbage. I'm not holding this short. If I were to bet on a game company to go to zero it would be GME and I am in and out of that as a short sale.
Options trade points to 13 or 14 in December. If the market maker can't find anybody to take the opposite side of all those calls and puts, he has no choice but to bring it down since HE is on the line at that point. Maybe EA does better in the future but it WILL retrace.