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Electronic Arts Inc. (ERTS) Message Board

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  • monkabc3 monkabc3 Nov 29, 2012 1:08 PM Flag

    Good time to short?

    "POS company has no good games coming out". Can you explain this? They make $4 billion a year. Year after year. They have the most diverse portfolio of games across every platform. POS? "No good games". You mean like FIFA, Madden, NHL that consistently produce massive revenue year after year with little development costs? Maybe you mean no new excellent IP... like BF3? You sound like a WOW and COD fanboy, EA hater. All things come to an end and ATVI (see guitar hero) will have it's day. It isn't diversified enough unlike EA.

    Sentiment: Hold

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    • xtgeminiman Nov 29, 2012 1:37 PM Flag

      I actually like Battlefield better than COD. It's hardly a new IP though. EA makes a lot of garbage. I'm not holding this short. If I were to bet on a game company to go to zero it would be GME and I am in and out of that as a short sale.

      Options trade points to 13 or 14 in December. If the market maker can't find anybody to take the opposite side of all those calls and puts, he has no choice but to bring it down since HE is on the line at that point. Maybe EA does better in the future but it WILL retrace.

      • 1 Reply to xtgeminiman
      • What "garbage"? What you consider "garbage" a lot of people buy and enjoy playing. Might not be the absolute most amazing game of the year but "garbage"? Get some realism. It has had a big run up from 10.77 and probably will have a retrace. I don't think a big one. Those people who sold at $11 and $12 are feeling the pain. This stock should range $17-$19 on a bad day and $21-23 in a "normal world". Zynga and SWTOR are behind them. Origin revenues should be interesting on the next call.


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