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Electronic Arts Inc. (ERTS) Message Board

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  • dodidobro dodidobro Dec 3, 1997 6:18 PM Flag

    leading company

    ERTS is a leader in a fast growing field! I have followed this one for years since I have a friend who works there. I think this new Ultima is really going to rock this company, they are also ready for big earnings since gaming on computers is really
    becoming mainstream. So many people have computers that didn't 5 years ago. Internet games are going to very big. Watch out for volatility! This one has a big institutional ownership as well. I like it to trade because it is so volatile, but I think it is also good for a long hold. I'd be interested in any other informed opinions on this one!

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    • Dodidobro.
      I don't know if I would be considered an informed opinion, but I am an attorney who traded securities for a bank portfolio before attending law school. I, too have followed ERTS for a long time now (4 years).

      ERTS is an outstanding stock for those who like to buy and sell with less than a 2 week horizon. I have consistently been able to make money by watching the volume and price movements. While the stock's daily fluctuations are definitely not for the faint of heart, I think that this security is the best kind to trade - one that I have complete confidence in the long term prospects of.
      As the undisputed leader in the gaming niche of the software industry, this company has outstanding growth prospects as the Playstation and Nintendo game equipment cycle begins to mature (it still has a way to go). But more importantly, the PC-CD and online potential in the goldmine here.

      Additionally, in ERTS you have a franchise that is much more valuable than the street seems to have recognized. As you see the bidding war for content providers in the cinema, broadcast and other segments of the entertainment industries, one has to
      wonder how long this venue will go urecognized. As the popularity of online games such as Ultima proliferate, look for this recognition to come sooner rather than later. Also, when you look at the geme titles such as the sports and fantasy games, you see something similar to the movies that keep having sequels, where you have a built in audience.

      These are just a few of the reasons I like to trade ERTS. If you pick a bad day or time of day to jump in, you can always hold on to it for the long term. This company WILL be purchased by a studio, software company with vision (read Microsoft), or online service (people pay almost as much to play Ultima as they do to use America Online).

      Jump on the Bandwagon before it starts rolling too fast. I like to buy a few hundred shares in the 31-33 range when it gets that low (I bought before lunch today at 32) and sell it around 35. The biggest mistake I have made trading this security should be avoided though - NEVER sell all your shares. I know that the resistance I've seen at 39 7/8 will break and I think it will be a result of this Christmas' results. Don't miss the move that follows the breakthrough.

      Best of Luck. I would love to hear anyone else's opinion on this stock.

      • 2 Replies to traderJ1212
      • Yours was just the kind of message I was looking for. I agree with all your points. For message 16 I think it was, -so far Ultima would not be a huge chunk of ERTS revenues but I am extremely impressed at how it is being recieved! They have many other titles to ddrive thier revenues. NHL 98 is supposed to be one of the most amazing and the only computer Hockey Game to buy. The graphics are supreme.
        Trader J1212, I was holding on a month ago for the ride above 40 like you said and then it didn't come. Did you read the article in the WSJ about gaming?

      • Hi j1212,
        very good point - the franchising one.

        As I stated in this thread before i think ERTS will break the 40 resistance with the next earnings (then it will be a rocket).
        In the german gaming magazines e.g. the new EA Sports titles are all tested with best ratings (between 85 and 93 points on a 100 scale. The shops are full with big piles of EA-titles. I have never seen such very big entertainment software exhibitions in the big german stores before.

        What do you think of the other players in this market, like
        AKLM, CU, GTIS, BROD ?

        Good luck to all

        H11

    • Dodidobro.
      I don't know if I would be considered an informed opinion, but I am an attorney who traded securities for a bank portfolio before attending law school. I have followed ERTS for a long time now (4 years).

      ERTS is an outstanding stock for those who like to buy and sell with less than a 2 week horizon. I have consistently been able to make money by watching the volume and price movements. While the stock's daily fluctuations are definitely not for the faint of heart, I think that this security is the best kind to trade - one that I have complete confidence in the long term prospects of.
      As the undisputed leader in the gaming niche of the software industry, this company has outstanding growth prospects as the Playstation and Nintendo game equipment cycle begins to mature (it still has a way to go). But more importantly, the PC-CD and online potential are the goldmine here.

      Additionally, in ERTS you have a franchise that is much more valuable than the street seems to have recognized. As you see the bidding war for content providers in the cinema, broadcast and other segments of the entertainment industries, one has to
      wonder how long this venue will go urecognized. As the popularity of online games such as Ultima proliferate, look for this recognition to come sooner rather than later. Also, when you look at the game titles such as the sports and fantasy games, you see something similar to the movies that keep having sequels, where you have a built in audience. This brand name recogniton is exactly the thing that content providers are seeking and paying huge multiples for.

      These are just a few of the reasons I like to trade ERTS. If you pick a bad day or time of day to jump in, you can always hold on to it for the long term. This company WILL be purchased by a studio, software company with vision (read Microsoft), or online service (people pay almost as much to play Ultima as they do to use America Online).

      Jump on the Bandwagon before it starts rolling too fast. I like to buy a few hundred shares in the 31-33 range when it gets that low (I bought before lunch today at 32) and sell it around 35. The biggest mistake I have made trading this security should be avoided though - NEVER sell all your shares. I know that the resistance I've seen at 39 7/8 will break and I think it will be a result of this Christmas' results. Don't miss the move that follows the breakthrough.

      Best of Luck. I would love to hear anyone else's opinion on this stock.

 
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