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Electronic Arts Inc. (ERTS) Message Board

  • PositiveSign PositiveSign Oct 2, 1998 10:48 AM Flag


    It's quite hard to believe ERTS actually went all
    the way up
    to 45 1/2 for a very short time this
    morning. But it fell
    back down so quickly anyway, it
    all happened within a few
    minutes. Too bad that
    the market keeps going south, more or
    less, it
    drags down ERTS as well at the moment I type
    message. If ERTS can stay around 43 like yesterday's
    price for today, it's likely to move up more next week.
    now, I see the resistance level is around 42. If it
    down this range by closing today, we may see
    40 again within the
    next few days.

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    • from today's MMWIRE:


      Following a BT
      Alex.Brown downgrade last week, Electronic Arts' [ERTS]
      stock fell like Charlie Sheen's career. However, the
      analyst's reason for the going-into-Christmas fear was the
      potential delay of Sim City 3000.
      EA still says the
      game is slated to ship before Christmas, but one
      analyst questions the impact of a single title from a
      company the size of EA, which controlled about 20% of the
      PlayStation market during August.
      Maintaining a "buy"
      rating on EA, BancBoston Robertson Stephens analyst
      Steve Fleming writes in an Oct. 1 report: "even if
      SC3000 were to slip, sell-in of the product only
      represents 2% of our revenue estimate for the quarter." And
      while EA's stock has been weak over the past week,
      "near-term concerns are unfounded," Fleming says in his
      report. (EA, Pat Becker, 650/513-7523; BancBoston,
      Stephen Fleming, 415/781-9700)

      {Later in the
      article, they write}

      In an Oct. 1 report
      BancBoston Robertson Stephens analyst Steve Fleming
      maintained his "long-term attractive (LTA)" rating on GT
      Interactive [GTIS], believing it will likely post breakeven
      results for the quarter ended Sept. 30 due to the
      shipping slippage of PlayStation title Duke Nukem: Time to
      Kill into the next quarter. He also cited analysts'
      widely-held concerns regarding GT's balance sheet and
      concerns over the future of the mass-merchant business.
      The "LTA" rating was also maintained for Midway Games
      [MWY] and Fleming believes Mortal Kombat 4's near fall
      from the sell-through charts during its third month at
      retail was "clearly a disappointment." He also
      maintained his "buy" rating for Acclaim Entertainment
      [AKLM]. Acclaim was upgraded to "buy" from "LTA" by
      Fleming in late August. Meanwhile, The Learning Company
      [TLC] is still rated "strong buy" and while trading in
      the $20 range, Fleming believes it can trade in the
      $35-$40 range. Fleming's report also included analysis on
      the recent controversy over a product delay at
      Electronic Arts [ERTS].
      (BancBoston, Stephen Fleming,

36.89+0.48(+1.32%)9:58 AMEDT

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