Guide Taps Experience of Hundreds of Organizations to Ensure Communication Success
SAINT PAUL, Minn., September 24, 2013 -- GovDelivery, the leading provider of cloud-based public sector communications solutions, today released “Guidelines for Government Communications Success.” The complimentary guide gathers best practices from more than 1,000 GovDelivery customers to provide government organizations with recommendations that can help ensure the success of their digital communications efforts.
“Effective citizen engagement is playing an increasingly important role in achieving mission results for public sector organizations,” said Scott Burns, CEO at GovDelivery. “This guide presents some of the most valuable digital communication strategies and tactics that government agencies can implement to engage more citizens, function more efficiently, and ultimately drive mission success.”
Encouraging government communicators to step back and evaluate whether their communication efforts are impacting their agency’s mission goals, the guide walks through the most important components of a successful communications program. The guide provides critical strategies and actionable tactics to help government organizations reach more citizens and stakeholders than ever before to encourage greater online and offline action, generating deep mission impact.
GovDelivery offers a massively scalable communications ecosystem currently in use more than 1,000 government organizations globally, helping those agencies reach more people, automate communications, save money and improve program results. Public sector entities from all levels of government achieve these objectives by using the platform to encourage residents and stakeholders to sign up for and receive updates on specific topics, from road closures to health and safety news to local authority service updates, through email, SMS/text messaging, and other digital channels such as social media.