have not looked at their Alexa data recently. As I recall from the last cc, they were cutting back on the AL0T ad spend and deriving more from the apps. According to the call this was resulting in better mix of revenues to ad spend. I still expect they will have lower revs than 1Q due to the Yahoo issues discussed on call, but am more interested in how quickly they recovered from this and how expense controls are impacting bottom line. Still I suspect we may drift down though not as far as last summer, then see significant upticks in 3Q.
May want to check out the call transcript on their investor site or Seeking Alpha.
For the past decade, this company has always been in the top 1000 for traffic. If you look closely, only 2-4% comes from search engines (quality traffic). The remaining 96+% comes from sources they will not reveal to you. This is poor quality traffic from doorway pages, so the Alexa stats are meaningless. The fact that they have never made a profit means they cannot convert their traffic, even if they force you to download the toolbar against your will.