Several articles out this morning talking a deal between toolbar companies Conduit and Perion. Perion up big last two days on huge volume, looks like a deal is imminent. May bring more attention to Inuvo's cheap valuation.
If anything, the comparison will only point to what a piece of garbage this company is. If you want to assume PERI's valuation of 2.5x revenue, then you might get to $7 for INUV. The only trouble is that PERI's revenues generate profits, while INUV generates losses. So by extension, if you use PERI's sale price that amounts to 6x EBITDA, then INUV's might be worth $1.50 per share. Maybe. Anmd if you are looking at PERI's 3.5x book value, then you are looking at $0.65 for Inuv. But bear in mind that inuv's book value will take another step down when they report Q2 (negative) EPS