Cramer is an idiot. He is entertainment period. The Boyd family owns 60% of Columbia. they are not selling out to VF or anyone for that matter. I think if they did sell, Berkshire and Buffett would be a good partner. the problem with the market is it punishes honesty. Anyone that follows columbia knows that Tim undersells and overdelivers. He gives out honest information and he usually beats his guidance. I bought more on Friday at the open.