Of course different people are going to have different plans. Some may include occasional selling to lock in profits, others may let the whole thing ride. But, yes, with ANY stock, there will be pull backs. Trying to time this one, though, is dangerous business because when the general public learns about it, and when the deep pockets are able to buy in, it will run up and not return to previous levels you were holding your breath for. If you want to worry about making pennies, you're going to lose out on a lot of dollars, imo.