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Toyota Motor Corporation Message Board

  • personality_less personality_less Jun 13, 2013 12:50 PM Flag

    toyoDUH's internal failures are being exposed

    toyoDUH's scion brand is failing badly. The only product that is doing OK is the new FRS, a Subaru-built product. All other scion branded vehicles and their monthly sales figures are down signficantly.

    It will be interesting to see how scion comes out - if at all. The next 2 to 3 years will be critical.

    Additionally, toyoDUH has indicated that it will focus on quality vs. quantity and won't be chasing sales volume. So, this essentially will stem revenue growth. I'll suggest that it will go deeper in that profits will also go down due to the spending that WILL be necessary to improve quality. Again, the next 2-3 years will be critical on these metrics.

    Sentiment: Buy

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