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Chiquita Brands International, Message Board

  • the_gauchoamigo the_gauchoamigo Oct 3, 2012 8:37 PM Flag

    Another brand management mistake

    when will they learn? Go all the way back to Jos the Dutchman. Marketing guys dont get it. This is an ag/commodity company. Go hire someone from Bunge or Cargill or a seed or fertilizer firm that understands floods, hurricanes, pests, etc.

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