The got caught a little short and the bullion dealers manipulated the story to fool people into buying in a hurry. Now, it turns out there is plenty of silver (doesn't it always?) and folks who paid $40 for 1oz are out of luck.
Their shiny 2013 ASEs aren't looking so shiny anymore, but the same fools will fall for the same trick in 2014.
i would not regard anyone buying silver this year as being stupid. Some may just get a better price than others, but all will be rewarded if they hold it into the future. Demand will be high as the world figures out what a bargain it is under 100 dollars