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Echelon Corporation (ELON) Message Board

  • johnmr12 johnmr12 Feb 7, 2008 3:35 PM Flag

    What I took away from the call

    Listening to Ken and Bea,the feeling that I get is that the company believes they have the best products on the market, and if given the opportunity, they would get most of the contracts. Ken said there isn't enough profit in one office building to justify sending a salesman to every single building, trying to get the products installed there. This is where the power of the internet can make a big difference. A good web designer can optimize their site to show up high on Google searches for keywords such as Home Automation, lighting control, smart meters, etc. I know it might sound trivial, but once a company is able to be found online through the most relevant searches, you would be surprised what a snowball effect it can have. They have a website in Korea, Japan, China, and Europe. If they optimized each site in the corresponding language, they would have a salesman available to every potential customer around the world 24 hours a day, seven days a week. Right now, the only way you find echelon online is by googling Echelon or lonworks. Well, the people they want to reach are the ones who have never heard of Echelon or Lonworks. I know first hand the correlation between quality search optimization and increasing revenue and profit. My fear is that management is too old to really understand the power of the internet. I looked at the source code for their english site, and it is poorly optimized. There are so many simple ways to create a front page ranking on Google and yahoo searches. Those two search engines are used worldwide.

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