Given the small market cap and low trading volume of this stock, it doesn't take much for this thing to move sharply to the upside or downside. I also find technical analysis to be tricky with a small cap like this. From a fundamental perspective, this thing is rock solid. So, I try not to overreact to the volatility and look at the bigger picture. But, no doubt, easier said than done on a day like today. Good luck to all longs!
I've seen these ebbs and flows before with this stock. I've had it for a couple of years and got in around $18. Look at 12/2/2013, 10/1-10-4/2013. Not unusual pullbacks for a growth stock and particularly when the rest of the market is overreacting to the drop in emerging markets, poor numbers from some blue chips and a 50% run-up in value since 2011 and the pull back was due. They have some exposure and risks, but it is not hurricane season and their business is in Florida. If this were July-Aug, I would have different concerns. Is the Northeastern cold snap hitting Florida and causing upheaval with the housing...I don't think so. All sectors are being pimp slapped today. Might be a 10% correction f the Dow doesn't hold 1800.
I have the opposite mentality. When stocks go down for no good reason i buy more. If the market was as valued as it was at the end of the year, i made sure to get to 20% cash just in case this happened. My only problem is that i added 10% across my stocks today about an hour ago. I should probably have waited for the knife to finish dropping.