Looks like a nice quiet 5.77% dividend (bought today) in a mid-American power company. I believe Branson is in the service area, and Lake of the Ozarks? Understand quite a bit of population growth down there.
vickersviscount: You are correct in your observations. IMO, this is a great little nich company that pays a good dividend. I have invested in it for years and have not been disappointed. Southwest Missouri is very much a growth area. Welcome as a new investor!