X unicorn, not to be too cynical but what's going on here may be the PUMP side of the pump and dump played by certain so-called journalists at FOX News. They pumped this stock on their Saturday morning financial shows, probably after having bought a ton of it. Now on Monday when all the sheep rush in to run the price up, they will be getting their carving knives out to short it after the up spike. I have a rule: If I see some so-called expert on a financial show touting a stock, I won't buy it. It's a game -- and most of us can't play.