I agree that is an issue, they would have a total monopoly in radio. There is really not enough of a market for two competitors in radio, which is in continual decline as we speak, so there may be an exception from anti-trust.
I think Nielsen really wants the PPM technology. The networks are claiming that they are undercounting viewers, which costs them big money. Nielsen denies this, but where there's smoke there's usually fire. At one point, they were partnering with ARB on this technology but jumped ship several years ago. Now, they may have realized that their solution does not work.
Agree with all of your comments, ninaq88. I think the anti-trust risk here is non-trivial. End result could be that the deal breaks, Nielsen buys PPM from ARB and licenses back the technology to them. I think the deal price for ARB was full, and that NLSN now is overvalued. The private equity holders must be frustrated with holding NLSN shares this long, while simultaneously reducing their board presence. Their shares, nearly 50% of the total outstanding must be very antsy at this point. I have been waiting for the big secondary, but it never comes.
Seperately, do you know anything about the lawsuit in India?