I bought DXD (Ultrashort DOW 30) back in July of '09 for $50/share and now am watching it down around 27.77 :( I looked away from the screen):. It went down fast but moves up slowly. http://www.google.com/finance?q=dxd
EUO might be the same kind of beast. It was up 64 cents (2.78%) today though.