First there is a trend to low-carb diets such as Atkins. Most everything is fine with pizza, olive oil, cheeze, and tomato sauce. In fact according to Atkins those are 3 very healthy things to eat and to lose weight with. The problem lies in the crust. What PJ needs is a thin cracker whole-raw wheat crust and advertise it on t.v. as a low-carb product. Try to make it come in under 10-20 grams of carbs and PJ will make it look like the other pizza chains were thrown off the grand canyon.
All in all management I think was on track with the buybacks, reducing debt is ok too but the buybacks were incredible.