they PAID for the ISO Certification. it doesn't prove anything, except that Gruder knows people (like someone we all know) are stupid enough to believe a certification from some foreign organization holds meaning.
The key phrase in the ISO 9001 standard of "management systems". ISO 9001 does not deal with product or service quality issues. ISO 9001 is all about management of processes and procedures. Even the ISO website emphases this fact when it says
Therefore, ISO 9001:2000 and ISO 14001:2004 certifications must not be presented in any way that may be interpreted as their being product certifications or product guarantees. For example, customers and consumers must not be misled into believing that ISO 9001:2000 is a product quality guarantee, or that ISO 14001:2004 guarantees a "green" or environmentally friendly product.