Well, we are to be at ASCO as everyone knows. Anyone who knows about these types of displays knows how important positioning is for your booth. CTIC are booth # 1925. I am pasting a map of the exhibition hall. There you will see us in the first part of the hall, walk past ASCO Central, we are nestled to the right between Sanofi, Abraxis and Pfizer!!! Good choice Bianco! People, we are with the big boys, front and center, right on the main entrance walkway. Love it!
We should attract plenty of attention there. Run your mouse over the different booths and dimensions etc... come up for you. GLTA.
I don't mean to bumb anybody out, but the placement of this small booth doesn't really position them any better or worse. It's real important for the gorilla companies to have a key position, be highly visible, and closest to where customers first walk in and easily accessible. What's really important for CTIC is that they use this convention to network with the right companies and give a stellar set of presentations. Their small booth will mostly go unnoticed, as it is very small and won't have huge signs to attract convention attendees.
If anybody is wondering how I know this, it's because I'm a manager for one of the biggest medical device companies in the world and I attend these type of conventions multiple times a year. The convention is not free, so if you are planning on attending you will have to pay a fee to get a pass to enter the vendor's floor. The floor is mainly for oncologists to walk around, see what's new, get information pamphlets for drugs they are interested in, talk to sales reps (possibly marketing directors), and get free corporate office supplies. The vendors will also walk around to see what's new and network when they are free. When I'm at these conventions I usually walk around with product/marketing directors to network, see what's new and check out competition. We usually pay attention to the other large companies, as they usually have the biggest booths and listen to their persentations. We usually just pass over the small booths unless we already know about them, or they have something that catches our eyes to potentially partner with. Just my two cents. I hope CTIC gets what they need from this convention and are the small booth that gets all the attention. The presentation and whatever "new" news they release is what really matters.