We're genuinely focused on auction buyers and sellers," said Jacob Hawkins, Overstock.com SVP of Supply Chain. "We're enhancing our site with them in mind, and we hope to create an improved avenue for the auctions buying and selling communities." two key words in the PR- 1) Genuinely? - why would one need to choose this word? is this like saying trust me? 2) Hope? - nice strategy, no? trust me, i hope.