maybe the trick is to do your research and buy BEFORE it's a momentum play... I've got shares from $4.47 up to $7.00 (avg basis $6.31). I'd add below $7.50 from cash reserves, but I'd buy on margin @ $7.20 currently. And yes - this IS a longterm play (be an investor and not a trader, you'll win more in the end). Believe me, I understand the temptation to short @ $8.40 and sell long shares when it's plunging .40 in a day... but if you can't restrain your self and avoid trading on emotion, then you shouldn't be in such a volatile stock. Captain Obvious signing off here!