Just to set the record straight - STKL is *not* a "buy and hold" stock. It's a good stock to hold alright - just not ALL the time.
It's a trader's stock - the only reason I have a "long term" position is that I acquired oodles of shares in the 90's and my cost basis is obscenely low so I have tax-lot ID'd long-term core position. It's okay to have "faith" in a company - but you can't have faith in a stock.
Otherwise, my strategy is to accumulate and dump, accumulate and dump, accumulate and dump. Even Bronfman knew this - heck - SunOpta employees know this. This has ALWAYS been the case with STKL, though sometimes it is wise to build and trade "around" a large core position.
It just so happens that right now is the time to ACCUMULATE STKL (in my humble opinion of course). Naturally I won't be telling anyone when I think it is the right time to dump (but that time will come). After that it will be time to accumulate again, and so forth.
That's only an opinion. Institutional ownership went from 27% around 2005 to now around 68%. Thus, the largest holders in the stock have been most buy-and-hold. Every share I own is in the green due to cost-averaging and I don't ever sell more core position. A buyout could come at any time given the industry.
I also would refrain from using the word "always." If SunOpta's other segments begin to hammer out long-run economies of scale with better margins and falling production costs, the buy-and-hold strategy employed by most of the largest holders will only increase. That has been the trajectory of all major organic and healthy food companies. This one is no different except that is has a much stronger and stalwart backing from individuals who never sell.