"if a $2BB fine for SBUX doesnt effect the price of that stock (just the opposite"
Oftentimes, when a cloud hovers over a company (Kraft or whatever it's called now) the market is spooked by its uncertainty. Settlement is announced and the stock reacted as I would have expected. Perhaps you missed the part how SBUX is executing much BETTER without Kraft and their deal; had they stuck with the deal, SBUX would have been worse for it...paying the $2.7B was worth it--even though that amount was a bit higher than expected.
"Starbucks has been posting strong revenue and profit gains despite the lackluster U.S. economy, and Schultz said the split cleared the way for the chain to significantly expand packaged coffee product sales in the grocery aisle.
It "was, without question, the right strategic decision for Starbucks, our brand and our shareholders," Schultz said."
Getting to STKL...this company has continually not been able to execute as hoped for and the market is acknowledging this. There is always hope, but as STKL and a very important American have demonstrated, hope by itself is not enough.