"One note: on that page 33, the expected revenue for the quarter ending January 31st was estimated to be $180,000. EFSF reported $82,930 in the 10Q. " "The street will not take that lightly."
I would normally agree with a statement like that last one when revenues are below expected if it were a company will millions of dollars in revenue per quarter and actual revenue was less than half of expected.
In real numbers, revenue was only $97K below expected, and since they're just starting to build momentum on Cinnergen, it would be understandable for a retailer to delay a purchase they were expecting in the reported quarter for a month or two to see how other retailers' sales of Cinnergen went.
I always love seeing the words "we expect the Company to begin reporting the positive effects...". It's no different than 'Trust Me'. Be careful out there, the sharks are always waiting for fresh meat!!!