It took 5 years for apple to go from $9 to $200, The products are health and beauty people are not just going to start using these products. also if the market was'nt in shambles it would be trading at around $.40 to $.50. EFSF is a long term play.
Stock dilution, mainly. But the herd doens't know this, so they "hope" themselves into financial distress. Most didn't invest what they could afford to lose (never invest to lose) so now they are posting themselves into another relm of consciousness. And a deleterious one at that.
I don't think the price is the problem. If you are sick, wouldn't you pay anything to get better, most people would(and then they complain about the cost). I think it might be public awareness(advertising) but what do I know.