I used a link that someone posted here to a make up website for Pureffect, I searched around and noticed that most of her make-up clients are African-American and that she works out of Philidelphia Pennsylvania.
I came to this conclusion
1. We have an African American spokesperson that we dont know about yet 2. This person may live in the Philly area. 3. She mentions somewhere in here website she has done makeup on Mary J Blige, Beyonce, and a few other celebrities. (Beyonce would be great but who knows)
I know this may be a stretch, but hey its speculation right... Just another puzzle piece that we may not figure out until Its launched.